Fetch
Fetch is a pet supply company aimed at the owners who want to bring the joy in pet ownership.
Fetch is for the doers - the ones who will throw that ball until their arm goes numb. Fetch is also for the lovers - the ones that take probably gross face licks all day long. But above all, Fetch is for the dreamers - the ones who want to do what is best for their pet, in any way they possibly can.
For this company, I decided bold was the way to go. Bringing in bright colors and pet portrait photography allowed the brand to take on a personality of its own, uniting all the owners from yippy white dogs to labs to kittens to fish.
The colors remind viewers of zesty flavor, and thick typography brings their minds to the shelves of the joyful soda cans at the supermarket. Why can’t our pets have that much fun?
Fetch has gone through quite the process - beginning as a company called “Home Turf Cats”, Fetch got a complete redo to emulate the joy and passion in pet ownership.
