Who’s the last group Cheetos would pair with?
Probably the Catholic Church.
And yet, who spends at least 24 hours of the year ruminating on dust?
Well, Cheetos, but also the Catholic Church.
This campaign is meant to make the viewer gasp, double take, and think again about what their seeing. It garners attention, without shaming the religion, and without trying to offend. It doesn’t take itself too seriously - It says, If we can get Peeps in the hands of Pope Leo, why couldn’t we get Cheetos?